Behind the Digify Click Campaign: One Shoot, Four Films
To launch Digify Click we made a 45-second musical film that also yielded three standalone 15-second pre-rolls, with a look behind the color grade, shot list and storyboard.
Digify Click is a Digify service that lets anyone build an online store for free. This project was made to launch it, and our team put everything it had into giving the brand the best possible result.
Live action, 3D and music in one frame
We built a real production set in a dressed location and planned the mise-en-scène of every shot. Then we blended that live action with visuals and 3D made in Blender. The musical approach and an on-screen actor worked together to deliver the campaign message clearly and memorably.
One shoot, four films
This roughly 45-second film was produced with a plan. From the start, shots, music, script and performance were designed so that, besides the full film, three standalone 15-second videos for pre-roll ads could be cut from it, each still carrying the complete campaign message.
In other words, we got the most out of a single production for the business. That is OKO TEAM’s strength in production.
Three 15-second pre-rolls3 episodes
- 1. Pre-roll 1
- 2. Pre-roll 2
- 3. Pre-roll 3
Behind the scenes
It all started on paper: a shot list and storyboard, so every shot would work both in the full film and in the 15-second cuts. After the shoot and the 3D compositing, the color grade gave the film its final look and mood.
Made by OKO TEAM
This campaign was made for Digify by OKO TEAM. Read the project story on the Digify Click launch page too.
OKO TEAM builds content around each brand’s own needs and goals, from idea and direction to filming, editing and release. See more of OKO’s projects.