Launching Buy with Digikala: From Motion to Fully AI Films
To launch the Buy with Digikala button we made three kinds of content: a motion piece voiced by Zizi Salimi and two films made entirely with AI.
The Buy with Digikala button is a new service from Digify for business owners. It is B2B, so our audience was not an everyday shopper but a business owner who needs to understand quickly what the button does for them.
That is why we used several ways of producing media instead of a single film. The three videos below are part of that work.
Motion with a familiar voice
The first video introduces the service in motion graphics, narrated by Zizi Salimi, a voice social media audiences know and trust.
Two fully AI films
The other two were made entirely with AI. Characters, settings, props and narrator were all created on the Higgsfield platform, and the final edit was done in Premiere.
The timeline was very tight and the content was scripted and ad-driven, so we pushed today's platforms for the best quality they can deliver and kept the brand's message clear. The hardest part of AI video is usually keeping a character consistent; in the third film the character and details stay the same across every shot, with energy and quality as the priorities.
The project details are on the Buy with Digikala project page.