Behind the Scenes of the Analytips Black Friday Campaign
A Harry Potter theme, a tight timeline and several kinds of content: a look behind the scenes of Analytips' Black Friday 2024 campaign.
For Black Friday 2024, Analytips wanted to introduce its offer and services to its audience in a short window. The campaign had a Harry Potter theme, and we drew on the film's characters to create several kinds of content.
Several formats, one campaign
In that short timeline, the OKO team produced a live-action film, 3D animation, campaign graphics and an AI-made musical. Each one was built for a different channel and audience, all under the same theme and message.
Behind the scenes
The videos below show part of the behind-the-scenes and production process for the campaign, from the shoot day to examples of the campaign's output.
The main film and project details are on the Analytips Black Friday project page.